According to the Joint Research Centre (JRC) of the European Commission, 75% of the earth’s soil is already degraded and the percentage could reach 90% by 2050: in Tortoreto (TE), institutions and operators discussed regenerative practices to improve the quality of production and reduce CO2 emissions
Teramo, February 19th, 2025 – The event dedicated to Regenerative Viticulture, held on February 18th, at the Azienda Agricola Terra di EA in Tortoreto (TE), ended with great interest. More than 50 participants – including wineries, oil mills, agricultural companies and representatives of institutions – discovered the potential of regenerative techniques capable of protecting biodiversity, promoting the absorption of CO2 and producing high-quality grapes.
The interventions
Franco Costantini of Regenagri underlined the urgency of promoting regenerative agriculture to combat climate change, reduce the use of fertilizers and improve the value of certified products:
“We organized this event in Abruzzo to try to promote the implementation of regenerative agriculture, to support local companies, but also in the rest of Italy, to undertake this path that goes towards practices to combat climate change, reduction of fertilizers and other practices that include benefits such as cost reduction, access to new markets and increased value for the Regenagri certified product“.
David Brussa, Director of Quality and Sustainability at Illycaffè, highlighted how the value of a product comes above all from the link with the territory and from virtuous agronomic practices:
“There is a strong commonality between coffee, olive oil and wine, because they are all three products that are children of nature, of the soil, of the microclimate, and as with coffee, certain varieties and certain terroirs give a particular taste, they are fundamental. The same goes for wine, the same for olive oil, and the strange thing is that often nature gives you a good product and then it is man who ruins it with wrong practices. So again: the culture of correct cultivation, management of the fruit (or of the seed in the case of coffee) to be able to have the quality to bring to the consumer is fundamental. Environment, culture and above all common sense and measurement allow us to bring this result to the table of our consumers“.
Fiamma Valentino, Coordinator of the VIVA program of the Ministry of the Environment and Energy Security, emphasized transparency and performance measurement:
“When we talk about sustainability, performance measurement is important, so that the company can implement improvement activities. The VIVA program deals with this, but not only: it also looks a lot at the consumer, at communicating information in a transparent way to guide choices with the awareness of the company’s effort behind a certain product.”
Vjera Gutesa, Sales and Training Director of SIA – Servizi Integrati Assindustria, emphasized the role of continuous training:
“We have been a training body for 26 years in these territories. We support companies to help them realize their dreams of investment, continuous improvement and certainly to move towards Regenagri, to ensure that the soil regenerates and improves not only viticulture but all crops“.
Data from the meeting
Today, it is estimated that 75% of the earth’s soil is degraded, and the percentage could reach 90% by 2050.
At an international level, Regenagri (www.regenagri.org) already has 2 million hectares under its program, involving approximately 50,000 agricultural operators.
Future prospects
The meeting gave rise to a network of active collaborations, with the aim of further spreading regenerative practices and the exchange of experiences between local companies.
Those who wish to undertake this path can contact Eco Sphere Academy, a reference for training and implementation of regenerative methods at a local level, or visit the website
